Apple began simply with a computer; they have no branched into what seems like everyone's everyday lives (if you have not heard of Apple, you HAVE to live under a rock). It seems everywhere you go, you can see some kind of Apple product being used, from IPod to IPad laptops; they are everywhere. So how did Apple go from a small computer company to an industry icon in just a few short years.
Well, other than having their CEO be the iconic Steve Jobs, they had a business strategy that was the first of its kind; making all of Apple's products compatible to one another. So my question is: does this business strategy make consumers feel taken care of or manipulated?
On one hand, having all of your technological products compatible with one another is very convenient; on the other hand, if you have one product does that mean that you HAVE to purchase every other Apple product so you can stay completely connected and up to date with everything that goes on around us?
