Wednesday, April 25, 2012

From Snail mail to Email

Remember the good old days when you would send a letter to a loved one, they would recieve the letter three days later and you would recieve a response three days after that? It felt so personal and difficult to contact the person that you wanted to talk to; these days if you don't send or recieve a response back within one day it feels like forever!


Email and instant messaging has not only increased the speed in which we communicate with other people, it has also increased the number of ways that advertising is able to reach us. It seems that everywhere you go these days they are asking you to get on an 'emailing list' so that you can get 10,000 junk emails per day. Emailing could be a productive (and inexpensive) way to reach your target audience; however, people are becoming so loaded down with clutter that we hardly read or notice half of the emails we recieve today.

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