To Sum It All Up

So, we have come to the end of our technological journey; we have seen how so many aspects of technology influences our daily decision making process and what might happen if we didn't have them. Technology is so influential in our consumer behavior, as well as our everyday lives. Technology has aided in the way and the number of times that we are able to view advertisements as well has how businesses get their message out there. Technology has not only aided in advertising, but it has also added a tremendous amount of clutter. This clutter can then lead to consumer frustration, which then leads to a decline in consumption.

So technology can help and hurt consumers behavior. While technological advances have ultimately helped our day to day routines, it has also led to an overload of information, which can ultimately slow us down.

So, my question is: is technology helping or hurting consumer behavior in the big picture? And how do we, as marketers, break through the clutter that is surrounding consumers?