Back in the old days (about ten years ago...) when you wanted to learn how to braid your hair, learn how to fly fish, or even watch a music video you would have to either figure it out yourself or wait for cable T.V. to play a program on that particular topic. Now, all you have to do is go to a little website we like to call Youtube; its a magical site that will show you pretty much anything you want to see. You can watch, post, and share videos all from this one website; pretty incredible, right?
Youtube has had a tremendous effect on every one's daily lives; if you ever forget how to do something or want to learn something new, you will most likely be able to find a video on Youtube that will teach you how to do it. This website has not only had an incredible effect on learning new things but also on how companies advertise. The newest wave of social advertising is making short movies (like commercials) and posting them to Youtube; this usually reduces clutter and make customers feel more involved with a product since its not just a 30 second commercial that runs twice a day, its a short story that customers can relate to. This change has begun to impact the way that consumers behave when deciding to purchase something. Consumers want to feel a connection to a product and Youtube has begun to create that connection for companies to their consumers.
No comments:
Post a Comment